MiB: Robert Cialdini on Persuasion

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You can stream and download our full conversation, including the podcast extras on iTunes, Spotify, Stitcher, Google, Bloomberg, and Acast. All of our earlier podcasts on your favorite pod hosts can be discovered here.

Cialdini found 6 commonness in all of these fields: Reciprocity, dedication & & consistency, social proof, authority, preference, shortage.

Push: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein.

After Charlie Munger read Influence, he reached out to Cialdini to thank him, sending a hand-written letter saying, “Warren and I have actually read your books, weve made hundreds of millions of dollars. The letter included Mungers personal phone number, accompanied by consisted of a single share of Berkshire Hathaways A-share.

Thinking, Fast and Slow by Daniel Kahneman.

Robert Cialdinis Favorite Books.

A list of his preferred books is here; A transcript of our discussion is available here Monday.

The Remains of the Day by Kazuo Ishiguro.

Rhetoric by Aristotle.

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Make sure to take a look at our Masters in Business next week with Joe Moglia, who is the previous chairman and CEO of TD Ameritrade (now part of Schwab), along with former Head Coach of the football team at Coastal Carolina University

The Underground Railroad by Colson Whitehead.

The genesis of Influence was Cialdini as a Social Psychology grad trainee, running laboratory experiments on college students. He learned what professions do to get people to sign on the bottom line, consisting of offering vehicles off of a lot, insurance coverage from a desk, picture photography by phone; he likewise worked with advertising copyrighters to see how they influence customers, how charities get people to contribute and what employers do to get individuals to enlist.

Today, we speak with Social Psychologist Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University. He is the author of the book Influence, which has actually sold over 5 million copies in 30 languages. The latest modification is out Influence, New and Expanded: The Psychology of Persuasion.

Sapiens: A Brief History of Humankind by Yuval Noah Harari

Robert Cialdinis Authored Books.

Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein, Steve Martin, and Robert Cialdini.

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini.

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After Charlie Munger checked out Influence, he reached out to Cialdini to thank him, sending out a hand-written letter saying, “Warren and I have read your books, weve made hundreds of millions of dollars. The letter consisted of Mungers personal phone number, accompanied by included a single share of Berkshire Hathaways A-share.

Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini.

The genesis of Influence was Cialdini as a Social Psychology grad student, running laboratory experiments on college trainees. He began to take training undercover in as many of the influence professions as he could get access to by signing up to be a student. He learned what professions do to get individuals to sign on the bottom line, including selling automobiles off of a lot, insurance from a desk, portrait photography by phone; he also worked with marketing copyrighters to see how they influence customers, how charities get people to donate and what employers do to get individuals to enlist.

Author: NEWS

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